Written by Administrator
Friday, 28 May 2010 15:23
 A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. - New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
List Price: $19.95
Amazon Price: $13.57
Used Price: $12.15
Customer Review: Lots of good information
Gives a great overview of the different areas that a busines can use for marketing on the Web. As I was reading, I got good ideas on how our business could use the various aspects of Web marketing to our advantage. The book made me my stop putting so much emphasis on traditional marketing avenues and start looking at using the Web.
Customer Review: the new rules of marketing & PR
I have been in the marketing and promotions business for the past 23 years and have watched traditional media go from the force of marketing to a part of marketing. Internet and social media have been coming at us so fast it has been hard to evaluate what to grab and what to ignore. David Meerman Scott brought into focus what is most important in growing our business. Mr Scott's roadmap to the new business process has lifted the fog as to where we can go as a company. The New Rules has become a must read for all of my management, allowing everyone to see where the future is together. No longer is your success dependent on a gatekeeper but only on your desire to embrace the new opportunity's that are truly in front of you. One of the best marketing reads that you can easily apply. Martin Glorvigen C.E.O. Gemini Sport Marketing Inc / [...].
|
|
Written by Administrator
Friday, 28 May 2010 15:23
 A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what's necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
List Price: $44.99
Amazon Price: $39.00
Used Price: $22.25
Customer Review: Great reference book!
The Art of SEO will remain on my shelf as a great reference book for standard SEO practices.
Good solid information for leaders in the SEO space.
Thank you!
Customer Review: SEO in Depth
The Art of SEO is a good solid book full of valuable information about search engine optimization. This is not a beginner's book to SEO, it assumes basic knowledge. It is not on the other hand heavily technical. It does not give a formula for setting up a website to maximize its SEO potential. Websites are unique and require different strategies to maximize their SEO.
The book does give tons of examples and techniques used in various ways that would increase the ranking within search engines. It also discusses, and gives examples of so-called tricks that have been used in the past to increase rankings. It does points out the danger of using such tricks in the present environment.
There is plenty of information for the web developers and webmasters to consider when developing for a site. Such as the drawbacks of using Flash or Silverlight in regards to SEO. The importance of naming conventions for such things as images. The book discusses site hierarchy as it applies to search engine optimization. Linking, the dos and don'ts. What works, what works best.
The book is an easy read, and although it requires some technical knowledge, almost anyone with a basic level of understand should have no problem. If someone wants to be a SEO expert, they might feel the need to read this book will are cover to cover. For others it would make a good reference book or something to be skimmed through picking out the information that may apply to the work they're doing.
|
Written by Administrator
Friday, 28 May 2010 15:23
 Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: - Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to - Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
List Price: $34.99
Amazon Price: $23.09
Used Price: $18.14
Customer Review: Too Big for a Door Stop
For the money, this is physically the largest book I've ever purchased. This book not only SAYS it is 8 books in one, it really is! And, like all the Dummies books, it is easy to read and very informative. We are launching a new website ([...]) later this month and found to book to be everything it promises. The books on technical things are too technical for me, but I'm passing the information on to our web designer. The books on PR and SEO and content are excellent. I WILL keep it on my desk and refer to it often.
Customer Review: Unpaid Review from an SEO Expert
This book is easily one of the better primers for web marketing available today. While it doesn't serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it's an excellent starting reference with a few new ideas for experienced web marketers.
Much of the first chapter (or "book" as it's referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn't appear in design books.
The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you're already familiar with basic SEO techniques, though, don't expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.
Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.
Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.
The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.
While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
|
Written by Administrator
Friday, 28 May 2010 15:23
 Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
List Price: $29.99
Amazon Price: $19.79
Used Price: $16.32
Customer Review: Very Practical and Helpful. You Truly Learn More and Read Less
This book is truly helpful. Of all the SEO Books out there, I recommend this one to both pro and beginner. Lots of resources, you walk away with the information that you need. Very friendly with real life examples to visually walk you through the process.
Customer Review: Good technical book on search engine optimization.
Kris Jones has put together the best book on the subject of search engine optimization I have ever seen. He is very thorough in his explanations of different strategies to create a buzz about your business, initiative or service. Kris leaves no stone unturned as he explains the various ways to attract people to your website. He discusses pay-per-click services, social networking, various ways to tag and optimize your web site design, resources to analyze how well your site is attracting viewers, resources to improve the experience of your site and many other techniques.
This book is excellent for both a beginner (though I would recommend getting some vocabulary about web page design and the internet in general) and experienced professional because Kris is thorough and writes very clearly.
Randy Webb
Psychological Health and Wellness
[...]
|
Written by Administrator
Friday, 28 May 2010 15:23
 If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. - Book I explores how search engines work and which ones offer the best exposure
- Learn to develop a keyword strategy and be competitive with Books II and III
- Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
- Tips in Book VI show how to line up relevant links for a better search showing
- Book VII shows how to get more from your server and content management system
- Discover how to measure your site’s success in Book VIII
- Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
- Use SEO and Book X tips to build your brand
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
List Price: $39.99
Amazon Price: $26.39
Used Price: $23.49
Customer Review: SEO Optimization
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
Customer Review: This Book Will Prompt You to Get Busy!
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.
I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
|
|
|
